陈一宁，浙江金融职业学院国际商学院国际商务系专任教师、高级电子商务师，美国哥伦比亚大学硕士研究生，长期从事跨境电商方向的教学、研究工作，积累了丰富的经验。曾担任教材《跨境电商实用英语》副主编，参编《“零基础”跨境电商新手的英语图解口语宝典》。指导学生参加浙江省第三届“智欣联创杯”大学生跨境电子商务技能竞赛（Wish平台）和第四届“利朗达杯”浙江省高职院校技能大赛跨境电子商务赛项(eBav平台），均获团体二等奖。

Chapter One Overview of Cross—Border E-Commerce跨境电商概述
Lead-in导入
Section One Concept of Cross．Border E-Commerce跨境电商的含义
Section Two Development and Characteristics of Cross-Border E-Commerce in China中国跨境电商发展和特点
Section Three The Significance of Cross-Border E-Commerce跨境电商的意义
Section Four Basic Qualities of Cross——Border E-Commerce Professional Talents跨境电商专业人才素质
Section Five Extensive Reading：Successful Cases of Cross-Border E-Commerce拓展阅读：跨境电商成功案例

Chapter Two Trading Platforms of Cross—Border B—Commerce跨境电商运营平台
Lead—in导入
Section One AliExpress速卖通
Section Two Amazon亚马逊
Section Three Wish
Section Four eBay易贝
Section Five Extensive Reading：Independent Website拓展阅读：独立站

Chapter Three Cross．Border E-Commerce Marketing跨境电商营销
Lead-in导入
Section One Cross．Border M arket Analysis跨境市场分析
Section Two Platform．Inside Marketing站内营销
Section Three SNS Marketing社交营销
Section Four SEO搜索引擎优化
Section Five Email Direct Marketing电子邮件营销
Section Six Extensive Reading：LightlnTheBox拓展阅读：兰亭集势

Chapter Four Cross—Border Logistics跨境电商物流
Lead-in导入
Section One Overview of Cross-Border Logistics跨境物流概述
Section Two Main Modes of Cross-Border Logistics跨境物流主要模式
Section Three Selection of Cross-Border Logistics跨境物流选择
Section Four Extensive Reading：China Railway Express拓展阅读：中欧班列

Chapter Five Customer Service of Cross．Border E-Commerce跨境电商客服
Lead-in导入
Section One Overview of Cross．Border Customer Service跨境客服概述
Section TWO After—Sales Service售后服务
Section Three Customer Relationship Management客户关系管理
Section Four Extensive Reading：Intelligent Customer Service拓展阅读：智能客服
Appendix Other Cross．Border E．Commerce Platforms其他跨境电商平台汇总
References