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国际商务函电
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  • ISBN:
    9787302624905
  • 作      者:
    邓来英,刘芬,杨晓青,曹诗娴,马菲菲
  • 出 版 社 :
    清华大学出版社
  • 出版日期:
    2023-01-01
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《国际商务函电》主要以培养高职商务英语专业学生的英语书面表达和沟通能力为目标,通过外贸企业典型业务工作流程展开,将外贸知识与商务英语语言能力有机结合起来,为学生将来从事外贸工作,运用函电有效进行业务联络和沟通奠定坚实的基础。教材内容丰富、实践性强。

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作者简介

邓来英,硕士研究生,毕业于广东外语外贸大学外国语言学及应用语言学专业,广州城市职业学院教师,主要研究方向为商务英语教学、翻译等;作为核心成员参与省级课题5项,主持市、校级课题6项,发表学术论文10余篇;担任副主编参与教材和专著编写2部,作为编者参与教材和教辅编写4部;2次获广东省职业院校技能大赛教学能力比赛一等奖,2次获得全国外语微课大赛广东赛区一等奖。

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目录

Chapter 1 Fundamentals of Business Communication1

Part 1 Business Knowledge2 

Section 1 Basic Parts of a Business English Letter2 

Section 2 Writing Principles of Business English Letters6 

Section 3 Formats of Business English Letters9 

Section 4 Email Etiquette11

Part 2 Typical Phrases for Business English Emails14

Part 3 Skill Training15

Part 4 Additional Reading18

Chapter 2 Establishment of Business Relations21

Part 1 Business Knowledge22 

Section 1 Ways to Establish Business Relations22 

Section 2 How to Make a Credit Status Enquiry25

Part 2 Case Study27

Part 3 Functional Sentence Patterns33

Part 4 Situational Dialogs34

Part 5 Skill Training37

Part 6 Additional Reading40

Chapter 3 Enquiry 43 

Part 1 Business Knowledge44 

Section 1 What Is an Enquiry in International Business?44 

Section 2 How to Make an Enquiry46 

Part 2 Case Study47 

Part 3 Functional Sentence Patterns52 

Part 4 Situational Dialogs 54 

Part 5 Skill Training56 

Part 6 Additional Reading59 

Chapter 4 Offer and Counter Offer61 

Part 1 Business Knowledge62 

Section 1 Offer, Firm Offer and Non-firm Offer 62 

Section 2 Counter Offer65 

Part 2 Case Study 66 

Part 3 Functional Sentence Patterns73 

Part 4 Situational Dialogs74 

Part 5 Skill Training76 

Part 6 Additional Reading 80 

Chapter 5 Acceptance and Orders81 

Part 1 Business Knowledge82 

Section 1 Acceptance82 

Section 2 Order84 

Part 2 Case Study86 

Part 3 Functional Sentence Patterns 90 

Part 4 Situational Dialogs 91 

Part 5 Skill Training 94 

Part 6 Additional Reading 96 

Chapter 6 Contracts 99 

Part 1 Business Knowledge 100 

Section 1 Contracts in Business100 

Section 2 Format and Main Contents of a Contract or Confirmation103 

Part 2 Case Study 104 

Part 3 Functional Sentence Patterns110 

Part 4 Situational Dialogs111 

Part 5 Skill Training 113 

Part 6 Additional Reading 117 

Chapter 7 Terms of Payment 119 

Part 1 Business Knowledge 120 

Section 1 Modes of Payment120 

Section 2 Circulation Process of Documentary L/C123 

Part 2 Case Study 125 

Part 3 Functional Sentence Patterns 130 

Part 4 Situational Dialogs 132 

Part 5 Skill Training 134 

Part 6 Additional Reading  138 

Chapter 8 Packing 141 

Part 1 Business Knowledge 142 

Section 1 What Is Packing?142 

Section 2 Packing Marks144 

Part 2 Case Study 146 

Part 3 Functional Sentence Patterns 152 

Part 4 Situational Dialogs 154 

Part 5 Skill Training157 

Part 6 Additional Reading 161 

Chapter 9 Insurance 163 

Part 1 Business Knowledge 164 

Section 1 Covering Cargo Insurance164 

Section 2 A General Introduction to China’s Cargo Insurance167 

Part 2 Case Study 169 

Part 3 Functional Sentence Patterns 174 

Part 4 Situational Dialogs 175 

Part 5 Skill Training 177 

Part 6 Additional Reading 179 

Chapter 10 Shipment 181 

Part 1 Business Knowledge 182 

Section 1 International Transportation of Goods 182 

Section 2 Bill of Lading185 

Part 2 Case Study  187 

Part 3 Functional Sentence Patterns 192 

Part 4 Situational Dialogs194 

Part 5 Skill Training 196 

Part 6 Additional Reading 199 

Chapter 11 Complaints and Claims201 

Part 1 Business Knowledge202 

Section 1 Complaints and Claims202 

Section 2 How to Handle Complaints and Claims205 

Part 2 Case Study207 

Part 3 Functional Sentence Patterns 213 

Part 4 Situational Dialogs 214 

Part 5 Skill Training217 

Part 6 Additional Reading220


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