ContentsPart Ⅰ Culture and EtiquetteChapter 1 An Overview of Culture and Etiquette Lead-in 1．1 Culture 1．2 Communication 1．3 Intercultural communication 1．4 Global view on intercultural communication 1．5 Etiquette culture in global village Exercises ReferencesChapter 2 Chinese and Western Philosophy Lead-in 2．1 A brief history of Chinese philosophy 2．2 A brief history of Western philosophy 2．3 Representative Chinese philosophers 2．4 Representative Western philosophers 2．5 Comparison of Chinese and Western philosophy Exercises ReferencesPart Ⅱ Cross-Culture and EtiquetteChapter 3 Customs and Etiquette Across Countries Lead-in 3．1 Social customs and etiquette 3．2 Oriental culture 3．3 Culture in some western countries 3．4 Middle Eastern culture 3．5 Main African cultures Exercises References Chapter 4 Etiquette in Intercultural Communication Lead-in 4．1 Intercultural communication and cultural conflicts between China and the West 4．2 General intercultural business etiquette 4．3 Business negotiation etiquette 4．4 The difference of business letter etiquette 4．5 Communication strategies of Chinese and western business etiquette 4．6 E-mail etiquette Exercises ReferencesPart Ⅲ Daily EtiquetteChapter 5 Travel Lead-in 5．1 Traveling with your boss 5．2 Travel customs and tips 5．3 Airplane/Airport etiquette 5．4 Other related items Exercises ReferencesChapter 6 Table Manners Lead-in 6．1 Table manners basics 6．2 Decoding the table setting 6．3 Hosting or participating the business meals Exercises ReferencesChapter 7 Polished Professional Lead-in 7．1 How to make a great first impression 7．2 Personal presentation 7．3 Rules of the handshake 7．4 Kiss and hug 7．5 Introductions 7．6 Making an entrance 7．7 How to exude confidence，authority，and charisma 7．8 How to take credit without bragging 7．9 Giving toasts and speeches 7．10 Professional dressing 7．11 Professional grooming Exercises ReferencesPart Ⅳ Business EtiquetteChapter 8 Business Etiquette in some Countries Lead-in 8．1 Business etiquette in the UK 8．2 Business etiquette in the U．S． 8．3 Business etiquette in Japan 8．4 Business etiquette in France 8．5 Business etiquette in Germany 8．6 Business etiquette in Netherlands 8．7 Business etiquette in Russia 8．8 Business etiquette in South Africa 8．9 Essentials to know about gestures across countries Exercises ReferencesChapter 9 Business Communication Making the Connection Lead-in 9．1 Nonverbal cues 9．2 Be a good conversationalist Exercises ReferencesChapter 10 Workplace Etiquette Lead-in 10．1 Rules of open-office etiquette 10．2 Dealing with relationships in the workplace 10．3 Business reception etiquette 10．4 Office e-mail etiquette 10．5 Office phone etiquette 10．6 Office elevator etiquette Exercises ReferencesChapter 11 Job Application and Interview Etiquette Lead-in 11．1 Before job interviews 11．2 During job interviews 11．3 After job interviews 11．4 Golden rules in a job interview 11．5 How to make your job application stand out Exercises References