谢文怡主编的这本《高级商务英语阅读(1)》共 14个单元。每个单元的三篇阅读理解文章(Text A， Text B和Supplementary Reading)都聚焦一个主题 。选材十分注重选文的权威性和语言的经典性。编者 设计的每一道练习题都经过反复斟酌：课文前的 Pre-reading Questions可以帮助教师了解学生对课 文主题的熟悉程度，激发学生对阅读材料的兴趣和思 考。课文后的comprehension包含两种练习，一种考 查学生对课文的理解情况，另一种训练学生的批判性 思维。阅读理解的练习围绕阅读材料的重点和难点编 写，从词汇理解、内容推理和批判性思维三个层面使 学生对阅读材料进行积极的思考和感悟。批判性思维 练习是本教材的一大特色，为学生提供了与作者思想 观点相交融的平台，着重培养学生对国际商务活动的 思辨能力，以及分析问题和解决问题的能力。 Supplementary Reading精心设计了适合学生进行小 组讨论的思考题。

Unit 1 Business Start-ups Text A How to Prepare to Launch Your Start-up Text B Seven Great Ways to Finance a Start-up Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer Test Yourself Unit 2 Marketing Text A Conducting Market Research Text B Marketing Can Do Better Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions Test Yourself Unit 3 Advertising Text A Where Is Advertising Going? Into "Stitials" Text B Ethical Issues in Online Advertising Supplementary Reading Why Television Is the Place Advertisers Want to Be Again Test Yourself Unit 4 Stocks Text A An Introduction to the Stock Market Text B Stocks: Five Market Mistakes to Avoid Supplementary Reading Why Stocks Are Riskier than You Think Test Yourself Unit 5 E-commerce Text A E-commerce Industry Text B Customer Retention: Keep Customers by Growing Relationships Online Supplementary Reading An Internet with Chinese Characteristics Test Yourself Unit 6 Innovation Text A The Eight Essentials of Innovation Text B Seven Steps to a Culture of Innovation Supplementary Reading What Is Making Enterprise Innovation Possible Test Yourself Unit 7 International Trade Text A How to Start Selling Internationally Text B Global Logistics/Supply Chain Best Practices--To Support and Drive Business Success and Trends Supplementary Reading Dating and Business: Not All That Different Test Yourself Unit 8 Manage Your Money Text A Are You Buying It? Text B Advice for Young Investors Supplementary Reading Ten Tips for Realistic Money Management in College Test Yourself Unit 9 Insurance Text A Types of Insurance Text B The Five Big Health-care Dilemmas Supplementary Reading Umbrella Coverage for Preventing Your Ruin Test Yourself Unit 10 Negotiation Text A How to Negotiate Effectively Text B Negotiating Your Way Out of a Bad Situation Supplementary Reading Three Negotiation Skills That Can Jump-start the Economy Test Yourself Unit 11 Leadership Text A Leadership: Intentional Influence Text B Ten Communication Secrets of Great Leaders Supplementary Reading Seven Leadership Lessons from an NBA Coach Test Yourself Unit 12 Sheeonomy Text A Woman Power: The Rise of the Sheconomy Text B Nurturing a Baby and a Start-up Business Supplementary Reading The Vicious Cycle of the Gender Pay Gap Test Yourself Unit 13 Green Economy Text A A Global Green Deal Text B Eco-friendly Model Home in Maryland Reflects Green Movement's Edging into the Mainstream Supplementary Reading The Trouble with Green Product Ratings Test Yourself Unit 14 Tourism Text A- Five Ways to Make Travel Easier, Starting with a Single Shoe Text B Vacation Blues as Tourists Stay at Home Supplementary Reading Hotels Try Harder to Woo Business Customers Test Yourself