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国际商贸英语
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  • ISBN:
    9787564341855
  • 作      者:
    编者:冯抒琴//郑艳阳
  • 出 版 社 :
    西南交通大学出版社
  • 出版日期:
    2015-10-01
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内容介绍
冯抒琴、郑艳阳编著的《国际商贸英语》是一本 有关国际商贸英语技能的教材,涉及国际贸易实务中 的核心环节、商务谈判、运输、保险、支付、外贸单 证、信用证、合同和订单、外贸展会、 国际招投标 及跨文化商务交际等内容。本书遵循ESP的理念,把 培养学习者完成国际贸易目标情境下的语言任务作为 目标,以专业知识为依托,将目标任务分解成听说读 写的语言技能,并且保证目标任务的真实性,让学习 者熟练掌握国际贸易实务流程中的核心语言技能,操 作性和实用性强。
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目录
Unit 1 Business Negotiation in International Trade 1.1 Professional Knowledge 1.1.1 Inquiry 1.1.2 Offer 1.1.3 Counter-offer 1.1.4 Acceptance 1.2 Language Skills 1.2.1 Emails of inquiry 1.2.2 Emails of offer 1.2.3 Emails of counter-offer 1.2.4 Emails of acceptance 1.3 Resource Bank 1.4 Extensive Reading 1.5 Assignments Unit 2 Delivery 2.1 Professional Knowledge 2.2 Language Skills 2.2.1 The buyer urging the shipment 2.2.2 The seller explaining the reason for late delivery 2.2.3 Booking shipping space/containers from the shipping agents 2.2.4 Dispatching shipping notice 2.3 Resource Bank 2.4 Extensive Reading 2.5 Assignments Unit 3 Terms of Payment 3.1 Professional Knowledge 3.1.1 Remittance 3.1.2 Collection 3.1.3 Risk control in payment 3.2 Language Skills 3.2.1 The buyer and the seller negotiating terms of payment 3.2.2 The buyer asking for an extension of payment 3.3 Resource Bank 3.4 Extensive Reading 3.5 Assignments Unit 4 Insurance 4.1 Professional Knowledge 4.1.1 Marine insurance clauses under C.I.C.. 4.1.2 Marine insurance clauses under I.C.C.- 4.1.3 Marine insurance clauses in sales contracts 4.1.4 Insurance under CIF 4.1.5 Important questions in marine insurance 4.2 Language Skills 4.2.1 The seller arranging insurance with the insurance company 4.2.2 The seller and the buyer negotiating the insurance arrangement 4.3 Resource Bank 4.4 Extensive Reading 4.5 Assignments ~ Unit 5 Import and Export Documentation 5.1 Professional Knowledge 5.1.1 Financial documents 5.1.2 Commercial documents 5.2 Language Skills 5.3 Resource Bank 5.3.1 Sight bill 5.3.2 Commercial invoice 5.3.3 Bill of lading 5.3.4 Insurance policy 5.3.5 Packing list 5.3.6 Certificate of origin 5.4 Extensive Reading 5.5 Assignments Unit 6 Letter of Credit 6.1 Professional Knowledge 6.1.1 Definition of letter of credit 6.1.2 The role of banks in settlement by letter of credit 6.1.3 The circulation of letter of credit 6.1.4 The importance of the documents in the payment by L/C 6.2 Language Skills 6.2.1 SWIFT L/C 6.2.2 Mail L/C 6.2.3 Checking L/Cs 6.2.4 The seller urging the establishment of L/C 6.2.5 The buyer informing the establishment of L/C 6.2.6 The seller asking for amendment of L/Cs 6.2.7 The seller asking for extension of L/C 6.3 Resource Bank 6.4 Extensive Reading 6.5 Assignments Unit 7 Purchase Order and Contract 7.1 Professional Knowledge 7.2 Language Skills 7.2.1 The buyer placing an order 7.2.2 The seller declining the order 7.2.3 The seller/buyer confirming the order 7.2.4 The seller/buyer drafting contracts 7.3 Resource Bank 7.4 Extensive Reading 7.5 Assignments Unit 8 Attending a Trade Fair 8.1 Professional Knowledge 8.1.1 Pre-trade fairs 8.1.2 At trade fairs 8.1.3 After trade fairs 8.2 Language Skills 8.2.1 Emails of invitation to clients 8.2.2 Company profile 8.2.3 Product profile 8.2.4 Follow-up emails 8.3 Resource Bank 8.4 Extensive Reading 8.5 Assignments Unit 9 Open Tendering 9.1 Professional Knowledge 9.1.1 Prequalification and post-qualification 9.1.2 Obtaining bidding documents 9.1.3 Bid opening 9.1.4 Bid evaluation 9.1.5 Award of contract 9.2 Language Skills 9.2.1 Notice of prequalification 9.2.2 Invitation to tender/bid 9.2.3 Form of bid 9.2.4 Letter of acceptance 9.3 Resource Bank 9.4 Extensive Reading 9.5 Assignments Unit 10 International Business Etiquette 10.1 Professional Knowledge 10.1.1 Invitation to business dinners or banquets 10.1.2 Business banquet etiquette 10.1.3 Business dinner etiquette 10.1.4 Small talk at business meals 10.1.5 International gift giving etiquette 10.2 Language Skills 10.2.1 Invitation letters 10.2.2 Response to the invitation 10.2.3 Toast 10.2.4 Thank-you note 10.3 Resource Bank 10.4 Extensive Reading 10.5 Assignments Scripts Keys for Reference References
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