何晴霞、田国民编著的《实用商务英语阅读(21 世纪应用型本科院校商务英语系列规划教材)》从国 内外知名报刊和出版物七撷选反映商务特色、人们关 注较多的文章若干篇，涉及世界贸 易、商业伦理、电子商务、电子支付、品牌管理等商 务英语学习者或涉外经贸从业人员必须要了，解的主 题，编入13个单元，辅之以精炼的注解和得当的练习 ，帮助学习者培养商务感性知识，拓展知识面，掌握 商务英语的专业词汇和行业术语，提升其商务交际能 力。 本书适用于“应用型本科”院校、高职高专院校 商务英语专业的学生，也可供非英语专业的学生作 为“拓展”课程及涉外经贸工作人员提升能力使用。

Unit 1 International Business TEXT A The World Trade Organization TEXT B Multinational Corporations Unit 2 Business Ethics TEXT A International Business Ethics TEXT B Toyota Recall: Five Critical Lessons Unit 3 Business and Environmental Protection TEXT A Chinese CEOs Set on a Greener Path TEXT B Firm Makes More than a Scrap of Difference to Locals Unit 4 Brand Management TEXT A If Another Brand Fits, Co-opt it TEXT B Weichai Sees Its Link with Ferrari as a Winner Unit 5 Strategic Management TEXT A Qantas Half Year Results TEXT B Ad Giants' Merger Presents Challenges Unit 6 Banking Industry TEXT A How Bank Works TEXT B Banking Regulator Maps out Reform Plan Unit 7 Foreign Exchange Market TEXT A Foreign Exchange TEXT B RMB Internationalization and the Shanghai FTZ Unit 8 International Trade TEXT A International Trade TEXT B British Lion Who Stalks China for Roaring Trade Deals Unit 9 Human Resources Management TEXT A International Human Resources Management TEXT B Industrial Park to Draw Overseas Talents Unit 10 E-commerce TEXT A E-commerce:A Kind of New Commercial Tool TEXT B Local Businesses Migrating to E-commerce Unit 11 Electronic Payment TEXT A How the Credit Card Captured America TEXT B MasterCard Introduces New Digital Payments Platform in Singapore Unit 12 Logistics TEXT A What is Logistics TEXT B Skills Spotlight: Logistics and 12 Related Jobs Unit 13 Business Communication TEXT A 12 Secrets of Effective Business Communication TEXT B Main Forms of Communication in Business to Exercises