Running Marketing Channel without Management. The Institutionalization Mechanism of Channel Policy Seeking Similarity or Reserving Differences: How Face Facilitate or Restrict Consumer's Need for Uniqueness Market Orientation of Publicly Traded Firms in China: The Effects of Ownership Structure Who Brought Marketing into China?--Textual Research of History on the Early Dissemination of Marketing in China Firm's Interactive Capability and Interactive Strategies: A Framework Based on Internet Interactive Technologies An Investigation of the Effect of Messiness on Consumer Self-Control Interactional Service Failures in a Pseudo Relationship: The Role of Consumers' Implicit Theories of Personality Study of the Best Visual Search Effect of Logo Elements in Online Advertising Layout The Impact of Information Persuasion on Consumer Attitudes Based on Moderating Effects of Product Knowledge