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高级商务英语(数智AI版上)
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湖南大学
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  • ISBN:
    9787309181333
  • 作      者:
    编者:彭仁忠//黄广芳//刘娜|责编:任战|总主编:彭仁忠
  • 出 版 社 :
    复旦大学出版社
  • 出版日期:
    2025-09-01
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内容介绍
《高级商务英语(数智AI版)》以“融合语言、链接技术、沟通文化、强化实践”为主旨,立足国家教育数字化与新文科建设双重战略,致力于构建一套面向未来的、培养拔尖外语类复合型商务人才的教材。本教材紧密对接人工智能、大数据、虚拟现实等前沿技术应用场景,融合中国企业“走出去”的鲜活案例实践,探索“语言+技术+文化+价值”的综合型教学路径,聚焦全球化背景下学生国际沟通能力、数智工具运用能力与跨文化协同能力的整体提升。《高级商务英语(数智AI版)》共分上、下两册,设置12个单元(Units 1-12),每单元聚焦一个核心商务主题,并设置四大板块,构成完整教学单元。每个单元包含四个模块。本册是《高级商务英语(数智AI版上)》。
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目录
UNIT 1 Business Meetings and Workplace Communication
Module 1 Theoretical Reconstruction
Part 1 Business Meetings and Workplace Communication Theories
Part 2 Dynamic Reconstruction of Meeting Theories
Part 3 Integration of Political and Educational Theories
Part 4 Practical Activities
Module 2 AI-Empowered Practice
Part 1 Generate Agenda with AI
Part 2 Scenario Simulation Through VR
Part 3 Digital Feedback System
Module 3 Chinese Enterprise Narratives
Part 1 In-Depth Analysis of Successful Cases
Part 2 Innovative Narrative Forms
Part 3 Practical Activities
Module 4 Integration of Political Education and Innovation
Part 1 Global Governance and China's Approach
Part 2 Understanding Policies and Regulations
Part 3 Practical Activities
UNIT 2 Intercultural Team Collaboration
Module 1 Theoretical Reconstruction
Part 1 Intercultural Team Collaboration Theories
Part 2 Theories for Boosting Intercultural Team Collaboration
Part 3 Alleviating Dilemmas of Intercultural Team Collaboration
Part 4 Practical Activities
Module 2 AI-Empowered Practice
Part 1 AI-Driven Intercultural Collaboration Training and Conflict Resolution
Part 2 Limitations and Drawbacks of AI in Intercultural Team Collaboration
Part 3 Practical Activities
Module 3 Chinese Enterprise Narratives
Part 1 In-Depth Analysis of HeyTea's Successful Case
Part 2 Zoomlion's Successful Case of International M&A Cooperation
Part 3 Innovative Narrative Forms
Part 4 Practical Activities
Module 4 Integration of Political Education and Innovation
Part 1 The Intercultural Team Building with Socialist Core Values
Part 2 Cultural Confidence and Professional Ethics Education
Part 3 Innovation Education and World Citizenship Awareness in the Era of Globalization
Part 4 Practical Activities
UNIT 3 Business Presentations and Public Speaking
Module 1 Theoretical Reconstruction
Part 1 Upgrading Business Presentation Theories
Part 2 Dynamic Reconstruction of Presentation Theories
Part 3 Integration of Political and Educational Theories
Part 4 Practical Activity
Module 2 AI-Empowered Practice
Part 1 AI-Assisted Presentation Content Creation
Part 2 Scenario Simulation Through VR
Part 3 Digital Feedback System
Module 3 Chinese Enterprise Narratives
Part 1 Analyzing Cross-Cultural Enterprise Narratives
Part 2 Practical Activities
Module 4 Integration of Political Education and Innovation
Part 1 National Strategy and Global Communication
Part 2 Cultural Identity and Cultural Confidence
Part 3 Practical Activities
UNIT 4 Business Writing and Proposals
Module 1 Theoretical Reconstruction
Part 1 Mastering Business Writing Theories
Part 2 Common Issues in Business Writing and Proposed Improvements
Module 2 AI-Empowered Practice
Part 1 How AI Enhances Human Expertise for Business Success
Part 2 Practical Activities
Module 3 Chinese Enterprise Narratives
Part 1 Ultra-High Voltage (UHV) Transmission
Part 2 Huawei Investment & Holding Co., Ltd. 2023 Annual Report
Part 3 Practical Activities
Module 4 Integration of Political Education and Innovation
Part 1 Professional Ethics and Social Responsibility in Business Writing
Part 2 Promoting Chinese Values and Cultivating Professionalism and Social Responsibility in Business Writing
UNIT 5 International Marketing and Brand Management
Module 1 Theoretical Reconstruction
Part 1 Evolution of International Marketing Theories
Part 2 Digital Transformation in Brand Management
Part 3 Cultural Adaptation in Global Marketing
Part 4 Practical Activities
Module 2 AI-Empowered Practice
Part 1 AI-Driven Consumer Behavior Analysis
Part 2 Virtual Reality (VR) in Brand Experience
Part 3 Digital Feedback Systems in Marketing
Part 4 Practical
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