CHAPTER 1 THEORY OF FASHION DESIGN
1.1 What Is Fashion？
1.2 Principles of Design
1.3 Fashion Design in Detail－Pockezt Stylin
1.4 Color
1.5 What Does a Designer Do？
1.6 Art to Wear
1.7 Developing a Sample Garment
1.8 Trends Forecast
1.9 Career Expectations
CHAPTER 2 FASHION TECHNOLOGY
2.1 Patterning and Cuttion Procedures
CHAPTER 3 FASHION FIBRES AND FABRIC
3.1 Man-Made Fibres
3.2 Grain in Fabric
CHAPTER 4 FASHION MANAGEMENT AND MARKETING
4.1 The Surviving Companies Will Be Marketion Oriented
4.2 Growing the Euro Niche
4.3 The Cost of Clothing
4.4 Sales Promotion
4.5 Quality Control Related with Designers
4.6 Example Season of Operations Man
agement
4.7 Navigating Waters of Change
CHAPTER 5 AESTHETIC AND SOCIAL PSYCHOL
OGY RELATED WITH FASHION
5.1 Cycles of Fashion Acceptance
5.2 First Impressions
5.3 Two Viewing Orientations
5.4 The Viewer 159
5.5 Fashions Reflect Their "Times"
5.6 What Is This "wow"?
5.7 Youth Power on Fashion
CHAPTER 6 FASHION CRITIGUE
6.1 Fortuny
6.2 Innovators
CHAPTER 7 FASHION MODELING
7.1 How to Produce Your Own Fashion
Show
7.2 Supermodels
7.3 Back to Reality
CHAPTER 8 ACADEMIC MATERIAL
8.1 How to Look at a Fashion Magazine
8.2 Abstracts from ITAA Proceedings
8.3 Items on the Encyclopaedia of Fashion
APPENDIX
I Body Details
II Clothing Details
* Three-piece Suit
* Two-piece Tailored Suit
III Basic Styles
* Men's Wear
* Women's Wear
* Accessories
IV Length Variations
* Pants
* Skirts
* Sleeves
V Basic Blocks
* Jacket
* Skirt & Pants
VI Taking Measurement
VII 本书所选书刊介绍
VIII Color
IX Equipment Required
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