内容简介
本书稿根据《普通高等学校本科外国语言文学类专业教学指南》（2020版）有关商务英语方向的课程设置规定而构思编写。在商务英语类课程中，《商务英语写作》是必修课。商务英语写作是国际商务人员必备的业务技能之一。
全书几乎全部用英文编写。涵盖的内容较为全面，涉及了商务环境中的主要信函和文本的写作。所有信函、文本的范文均来自各种商务实践工作。同时，文本的选择还兼顾了商务写作的得体性和功能性，表现了文本作者的写作目的和期望达到的效果，能让学生学到真实的写作技巧并体验商务英语的写作风格。
本书共分14个单元。主要包括下列内容: 商务信函的构成、商务信函的语气、商务信函的语言风格、询价函、回复函、拒绝函、友好与社交信函、办公室日常信函、备忘录等等。
本书作为教材，适用于英语基础较好的经贸专业的学生和英语专业二、三年级的学生,也可以供从事商务活动的广大英语写作爱好者和需求者参考、选用。
Contents 目录
前言
◎ Unit 1 The Components of Business
Letters
商务信函的构成 // 1
1.1 The Essential Parts of a Business Letter // 1
1.2 The Optional Parts of a Business Letter //3
1.3 Business Letter Formats //5
1.4 The Overall Appearance of a Business
Letter //9
◎ Unit 2 Tone of a Business Letter
商务信函的语气 //12
2.1 Writing for Your Audience //12
2.2 Three Approaches in Dealing with
Messages //17
◎ Unit 3 Language Styles of a Business
Letter
商务信函的语言风格 //27
3.1 Clarity //27
3.2 Conciseness //28
3.3 Courtesy //29
◎ Unit 4 Inquiries
询问函 //36
4.1 Introduction //36
4.2 Sample Letters //36
◎ Unit 5 Replies
回复函 //46
5.1 Introduction //46
5.2 Sample Letters //47
◎ Unit 6 Letters of Declining
拒绝函 //57
6.1 Introduction //57
6.2 Sample Letters //58
◎ Unit 7 Goodwill and Social Letters
友好与社交信函 //67
7.1 Invitation Letter //67
7.2 Letter of Thanks //75
7.3 Letter of Complaints and Claims //78
◎ Unit 8 Interoffice Routine Letters
办公室日常信函 //92
8.1 Letters of Appointment //92
8.2 Letters of Recommendation //96
8.3 Notice //100
◎ Unit 9 Memos
备忘录 //113
9.1 Introduction //113
9.2 Basic Structure of Memos //113
9.3 Sample Memos //116
◎ Unit 10 Sales Letters and Advertisement
促销信函与广告 //125
10.1 Persuasive Writing //125
10.2 Sales Letters //126
10.3 Advertisement //132
◎ Unit 11 Business Reports
商务报告（I）//138
11.1 General Introduction to Reports //138
11.2 Charts in Business Reports //140
◎ Unit 12 Business Reports
商务报告（II）//151
12.1 Informational Reports //151
12.2 Analytical Reports //156
◎ Unit 13 Tender and Bidding Documents
招标书、投标书 //168
13.1 Introduction //168
13.2 Tender and Bidding Documents //171
◎ Unit 14 Employment Writing
就业写作 //182
14.1 A letter of Application //182
14.2 Resume //185
14.3 Thank-you Letter after Interview //189
14.4 Offer Letter //190
References
参考文献 //197
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