一个产品的描述的写作涉及到英语写作的基本思路，英文写作文与汉语写作文有着不同的要求。另外还要学会选择准确的词汇，因此具有一定的英文写作技能是必要的。接下来就是对产品本身的了解，你需要是这个行业的专家。 《跨境电商产品描述英文写作》共有11个单元，每个单元由本章导读，热身案例问答、正文、注解、练习、词汇、补充阅读和思政园地等部分组成。最终的教学效果是让每个学生都能写出具有吸引力的产品描述，本书适合高等院校学生使用。

Chapter 1 What Are Product Descriptions
Chapter 2 How Do You Search a Product
Chapter 3 How to Make Your Product Appear on the Front Page of Search Results
Chapter 4 Who Is Your Buyer
Chapter 5 What Are the Features and Benefits of the Product
Chapter 6 How to Write Bullet Points
Chapter 7 What Kind of Tone Can Be Used in Business Writing
Chapter 8 How to Write a Good Product Description
Chapter 9 Why the Power of the Visual Impact Is Important
Chapter 10 How to Get Social Proof for Your Product
Chapter 11 How to Do SEO For Your Product
Product Description Checklist
Key to the Exercises