BEC Preliminary 口试简介 Unit One Human Resources 1.1 Recruitment 1.2 Interview 1.3 Starting a New Job 1.4 Staff Training and Development 1.5 Pay and Benefits 1.6 Chance of Promotion 1.7 Workplace Safety 1.8 Stress Management 1.9 Time Management 1.10 Staff Turnover 1.11 Staff Motivation 1.12 Staff Appraisal 1.13 Job Application and Career Change Unit Two Company Operation and Management 2.1 Teamwork 2.2 Internal Communication 2.3 Reducing Production Cost 2.4 Reducing Overheads 2.5 Work Environment 2.6 Corporate Culture 2.7 Corporate Image Unit Three Marketing 3.1 Product Development 3.2 Setting Price 3.3 Packaging 3.4 Branding 3.5 Product Promotion 3.6 Promotional Goods 3.7 Sales 3.8 Customer Relationship Management 3.9 Dealing with Complaints from Clients Unit Four Business Travel 4.1 Business Trip Abroad 4.2 Home Travel Unit Five Public Relations and Corporate Hospitality 5.1 Dress Code 5.2 Entertaining Clients 5.3 Company Gifts 5.4 Company Magazine and Company Video Unit Six Company Development 6.1 Selection of Company Location 6.2 Company Relocation 6.3 Company Premises 6.4 Company Expansion 6.5 Franchising 6.6 Meeting Competition 6.7 Partnership Unit Seven Going Digital and New Patterns of Work 7.1 Office Automation 7.2 Setting up Company Website 7.3 Working from Home Unit Eight Business Meetings and Conferences 8.1 Preparing for a Meeting/Conference 8.2 How to Chair a Meeting 8.3 Attending Trade Fairs and Exhibitions 8.4 Layout of a Trade Fair 词汇表 主要参考文献