目录

第1 章　绪　论 ·······································································1

1.1 研究背景与问题提出 ·······················································1

1.2 研究目的、意义与创新 ·················································· 13

1.3 研究方法 ···································································· 18

1.4 研究内容与思路 ··························································· 21

1.5 本章小结 ···································································· 25

第2 章　理论基础与文献综述 ··················································· 26

2.1 概念界定 ···································································· 26

2.2 理论基础 ···································································· 31

2.3 产业融合的相关研究 ····················································· 34

2.4 航空和旅游产业的相关研究 ············································ 39

2.5 文献述评 ···································································· 49

2.6 本章小结 ···································································· 52

第3 章　航空和旅游产业融合动因研究 ······································· 54

3.1 航空和旅游产业融合基础 ··············································· 54

3.2 航空和旅游产业的关系 ·················································· 58

3.3 航空和旅游产业融合动因 ··············································· 67

3.4 本章小结 ···································································· 74

第4 章　航空和旅游产业融合路径与模式研究 ······························ 76

4.1 价值链解构与重构 ························································ 76

4.2 航空产业和旅游产业融合路径 ········································· 78

4.3 航空产业和旅游产业融合模式 ········································· 85

4.4 航空和旅游产业融合效应 ··············································· 93

4.5 本章小结 ···································································· 97

第5 章　航空和旅游产业融合国际案例研究 ································· 98

5.1 途易集团 ···································································· 98

5.2 泰国国际航空公司 ·······················································103

5.3 案例分析总结 ·····························································106

5.4 本章小结 ···································································107

第6 章　航空和旅游产业融合国内案例研究 ································108

6.1 春秋集团航空和旅游产业融合 ········································109

6.2 上航旅游集团航空和旅游产业融合 ··································132

6.3 同程集团航旅融合模式 ·················································136

6.4 案例分析总结 ·····························································139

6.5 本章小结 ···································································140

第7 章　研究总结与展望 ························································142

7.1 研究结论与讨论 ··························································142

7.2 研究贡献与启示 ··························································147

7.3 研究局限与展望 ··························································154

参考文献··············································································156