本书是成都东软学院的教师文集。本论文集收录了人文社科方面的文章共计67篇，内容涉及：大学生社会实践、教改探索、“五位一体”教学质量保障体系、“六位一体”创新创业人才培养、慕课、民办本科院校继续教育、高校安全保卫工作、大数据、中华优秀传统文化教育、翻转课堂、高校体质健康测试、工业设计专业产学合作模式，等等。这些论文是教师对相关领域研究和探索的成果，对本科生、研究生、教学及科研人员均有很好的借鉴和参考作用。

“多元化互动影院”中的中国三维动画······················································································· 彭红璐     1

晋人与晋语·························································································································· 史维生     6

《德伯家的苔丝》叙述视角分析···························································································· 邓  楠    12

“商务综合英语”课程的跨文化交际教学设计与实施··································································· 罗庆媛    

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云班课教学研究报告············································································································ 胡秋菊   249

在动画专业实践教学环节中进行素质教育的研究····················································· 刘移民  张扬楼材   252

在校大学生创新创业教育现状调查和分析··············································································· 袁  睿   257

区域品牌价值评估方法探究·································································································· 林剑峰   262

TOPCARES-CDIO模式下艺术类专业大学英语第二课堂自主学习策略研究···················· 赵  壁  李跃壁   268

中国企业“走出去”背景下的商务广告英译策略········································································· 梁  元   272

浅析中西方商务跨文化交际中的文化差异··············································································· 李  叶   276

基于T-C赛教结合网络营销课程改革及效果评价··········································· 唐  岫  蒲广宁  张超轶   280

高校瑜伽教学的创新方法探讨·················································································· 邹林凌  古  彬   287