全毅文、赵凤英、刘海娟主编的《商务计划与财务管理》有以下特点： 实用性强：本书根据中外合作办学项目专业人才培养目标，以国际商务的基本理论为出发点，既培养学生专业理论知识，又注重培养学生的实践操作能力，为学生步入今后的工作岗位奠定基础。 学练结合：本书将国际商务理论与具体的实训操作相结合，为学生学有所练、勤于操作创造条件。 简明扼要：本书按照学生由浅入深、循序渐进的认识规律来安排总体结构和各章内容，尽量用通俗易懂的语言来阐述国际商务的基本原理，力求使学生不至于因大量国际商务专业术语而对学习国际商务知识产生畏惧心理。

Part 1 Business Planning
Chapter 1 Business Planning Overview
Chapter 2 Layout of Business Planning
Chapter 3 External and Internal Analysis
Chapter 4 Risk Management
Part 2 Marketing
Chapter 1 Marketing Concept
Chapter 2 The Role of Marketing in Strategic Planning
Chapter 3 Marketing Environment
Chapter 4 MIS--Marketing Information System
Chapter 5 Consumer Buying Behavior
Chapter 6 STP--Segmentation, Targeting, Positioning
Chapter 7 Product, Services, and Branding Strategies
Chapter 8 New-Product Development and Product Life-Cycle Strategies
Chapter 9 Pricing Strategy
Chapter 10 Marketing Channels and Supply Chain Management
Chapter 11 Promotion
Chapter 12 Customer Relationship Management
Chapter 13 The Global Marketplace
Chapter 14 Societal Marketing & Ethics
Part 3 Finance
Chapter 1 Sources of Finance
Chapter 2 Prepare Basic Management Accounting Information
Chapter 3 Prepare Basic Financial Accounting Information