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Strategic planning and management
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浙江工贸职业技术学院
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  • ISBN:
    9787568410397
  • 作      者:
    Cai Li
  • 出 版 社 :
    江苏大学出版社
  • 出版日期:
    2018-12-01
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作者简介
  Cai Li, Ph.D., professor, graduate supervisor, Departmant of Business Administration,School of Managament,Jiangsu University. In recent years, her focus is on the courses taught in English for different levels of students offering Ph.D. candidates, masters and bachelors. The courses include "Strategic Planning and Management "Competitive Strategy and Technology "Management Research Methodology "Selected Reading of Management Classics . She won a provincialteaching achievement award and has already published one English textbook and more than 40 academic papers; presided over different projects, concluded the National Social Sciance Foundation of China, and four projects at provincial and ministerial leveIs (this includes one of Jiangsu provincial colleges and universities' full English excellent curriculum construction), and has participated in many projects at the provincial, municipal and horizontal levels. She alsa has two academic awards to her credit.
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内容介绍
  《战略规划与管理:演化思想与优势技术》从战略演进的靠前视角对靠前外战略规划与管理的相关理论及分析技术进行了审阅、归纳、演绎及思考,共计10章,涉及以下内容:战略规划和管理的关系界定、战略规划的误解及存在的陷阱;战略规划与管理的理论体系;战略规划环境的竞争挑战、规则冲突、参与者一致性;传统经典战略规划与管理的理论和技术、当代主流战略规划思想、一般性分析技术与不错分析技术、战略规划与管理的新兴流派、组织支持系统的建构、战略管理的形成。
  《战略规划与管理:演化思想与优势技术》主要内容覆盖全面,系统、通俗地呈现了战略管理理论、战略联盟、环境审计和战略选择技术等方面的研究发展,对学生把握战略规划与管理的发展方向,培养运用相关分析问题的综合能力有积极作用。
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目录
Chapter Introduction
1.1 General Meaning of Planning
1.2 Strategic Planning Misunderstanding
1.3 Strategic Planned Pitfalls/Traps

Chapter 2 Theoretical System of Strategic Planning and Management
2.1 System of Business Strategic Planning and Management
2.2 The Merger of Business Strategic Planning and Management

Chapter 3 Global Challenges and Development
3.1 Competition Challenges
3.2 Commercial Rules Conflict
3.3 Participants' Synchronization

Chapter 4 Theories and Techniques Development of Strategic Planning and Management
4.1 Classical Theories and Principles/Approaches
4.2 Modern Theories and Principles
4.3 Industrial Organization View (IO) and Resource Base View (RBV)

Chapter 5 Contemporary Mainstream Strategic Planning and Management Ideas
5.1 Dynamic Capability Theory
5.2 Virtual Business Strategy
5.3 Strategic Network Theory
5.4 Strategic Alliance
5.5 Differential Management
5.6 Evolutionary Theory
……

Chapter 6 Modern General Analysis Techniques
Chapter 7 Advanced Analysis Techniques
Chapter 8 Emerging Deliberation of Strategic Planning & Management
Chapter 9 Construction of An Organizational Support System
Chapterl0 Strategic Management Formulating

References
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